MARKETER SERVICES

“Ark Advisors has a deep knowledge of the agency marketplace, and provided great counsel. They were particularly strong in helping develop our brand briefing materials, frame our specific request to the agencies, and evaluate proposals. At a tactical level, they were good about timing and keeping us disciplined with scheduling and communication throughout the process. We were very pleased with the outcome of the search, and if need arose again I would certainly look to Ark Advisors to lead it.”

— Steve Shannon, Executive Director, Marketing and Product Planning Cadillac Division, General Motors

“I have worked with Ark Advisors several times and find their services to be extremely valuable. They have extensive knowledge of the ad agency landscape; their process is both very effective and efficient, easing you (and the agencies) through the timeline, and providing meaningful counsel, insights and “thought starters” without undermining your authority. One of the many benefits of their Search process is that it yields useable work that can be fast-tracked into market. Lastly, they make the project a pleasant experience with a high-energy approach combined with the ability to have a few laughs!”

— Steve Brodeck, Group Marketing Director, Coty

“Ark Advisors has been an invaluable asset to me during two searches for a new Agency partner. They guide you through the entire process, starting with their insight on the rapidly changing agency field — to helping you define what you’re really looking for, to managing logistics and finally to refereeing the multiple opinions and personalities as you make a final decision. They truly help set up the new relationship for success!”

— Jennifer Telek, VP, Global Communications and Marketing, NYSE Euronext

“Ark Advisors provides comprehensive agency search expertise. They possess immense agency reach and insights, making the process move quickly and efficiently. Moreover, they know what is required to make the search a success. In short: If you have an agency search or evaluation need, use Ark Advisors.”

Steve Kubinski, VP of Marketing, American Eagle Outfitters 

With a combined 50+ years of marketing industry experience — as client-side marketers, in senior agency executive positions, and as management consultants Ark Advisors brings a unique perspective to the client-agency relationship. We’re regularly called upon to help companies assess, select, compensate and better align their agency partners. As any of our Fortune 100 and other  clients will attest, Ark Advisors brings best practices and productive methods to gain maximum value from these critical agency partnerships. 

Back to “Our Expertise” page