The false economy (and hidden danger) of too-low margins
Why marketers should use the new year as a time to address nagging agency relationship issues
Our perspective on the importance of cultural compatibility in agency selection.
When and why longstanding marketer-agency relationships break down.
Ark Advisors comments on best practice contract management in response to the latest ANA Media Transparency Study.
Ark Advisors participates on a national conference panel regarding agency compensation and pay for performance trends.
Factoring specialist audience-targeting needs into the agency search process.
When managing agency compensation negotiations for luxury brands, a brand’s prestige value to an agency can be an important consideration.
Ark Advisors speaks at annual industry conference about best practice in agency search, business development, and compensation negotiation.
While the onslaught of media agency search activity appears to be coming to a close, there will surely be much more to come.
Ark Advisors has a high-touch approach to compensation negotiations, helping clients to achieve fair value and agencies to achieve fair profit.
Regional and multinational media consolidations often serve as a precursor to global media consolidation.
In search of savings, global marketers continue to pursue agency roster consolidation.
Ark weighs in on the KraftHeinz merger and its resultant agency roster consolidation and agency compensation savings.
Our thoughts on optimizing the agency selection process.
With technology impacting both clients and agencies, digital transformation is required for global agency effectiveness.
Agency roster consolidation leads to integration of paid social media through programmatic efforts.
Our thoughts on trends in agency compensation negotiation.
The challenges and advantages of being a female global marketing management consultant.
We’re seeing a renewed industry focus on the benefits of agency relationship management.
Our thoughts on some creative ways to approach agency compensation.