Ark weighs in on competitive client conflicts in the wake of recent industry mega-mergers.
Ark Advisors Thought Leadership
Ark discusses corporate DEI efforts within the context of the agency review process.
Ark offers insights and advice regarding the latest revival of Crispin Porter + Bogusky.
Ark discusses the evolving role of in-house client resources and the benefits of collaboration with external agency partners.
How brands and agencies are reevaluating compensation models in the wake of the latest ANA report.
Ark weighs in on how overly-extended payment terms can impact an agency search.
Ark Advisors helps clients find top marcom resources despite the shrinking pool of available agencies.
Ark Advisors on Dawn Day Conference panel with Goldman Sachs, U.S. Bank, Planet Fitness, Claire’s and Mars Pet Care discussing industry trends and predictions.
Ark Advisors offers perspective on pitching in an uncertain economy.
Ark Advisors discusses staff turnover as a metric for clients when evaluating agencies in a pitch.
Ark Advisors weighs in on the Great Resignation’s impact on pitching new business.
Ark is asked to comment on leadership moves at Accenture.
The American Association of Advertising Agencies invited Ark Advisors to provide advice to its membership as they begin thinking about 2022 new business planning.
Ark Advisors explains why agency reviews in September are business as usual
Ark Advisors weighs-in on the pros and cons of agency in-housing
Ark Advisors completes the creative AOR review for Prudential Financial
Ark Advisors joins the conversation around clients taking their marketing in-house.
Ark Advisors named a “Top Consulting Firm” for marketing services agency review and compensation.
Ark Advisors completes media AOR search for US Travel & Tourism account amid the pandemic.
Why the pandemic has encouraged more CMOs to find new agencies.
Ark Advisors completes creative and media AOR search for Retailer.
Ark Advisors is asked about the impact of recent holding company agency mergers on the marketplace.
Ark Advisors comments on recent agency mergers.
Ark Advisors on changes (both cultural and operational) to agency life in light of current marketplace conditions.
Ark Advisors offers perspective on how pitches are adjusting to accommodate the new WFH marketplace.
Ark Advisors offers POV on agency pressures caused by coronavirus.
Ark Advisors joins the industry discussion around projected agency winners and losers in the aftermath of COVID-19.
Ark Advisors was asked for POV on the future (and possible consequences) of agency consolidation.
4A’s invited Ark Advisors to provide advice to its membership as they begin thinking about 2020 new business planning.
Ark Advisors weighs in on best (and worst) practices regarding IP ownership within the context of an agency review.
Ark Advisors offers POV on how best to align Procurement/Strategic Sourcing and Consultants when managing an agency review.
Ark Advisors points out worst practices in client-led agency reviews (and how to avoid committing them).
Ark Advisors offers perspective on financial appropriateness during a pitch and with regard to terms and conditions for best practices in agency compensation.
Ark Advisors, in conversation with The Wall Street Journal, offers unique marketing industry insights and advice at the 2019 Mirren Growth Conference.
Ark Advisors on the complexities of accurate scoping and its effect on agency compensation
Ark Advisors is asked to comment on the role of bespoke agencies and to offer a POV on the pros/cons of their pitching other clients.
Ark Advisors is among industry executives that predict what will happen in 2019 and beyond.
Ark Advisors and other industry experts weigh in on the potential impact of Scott Kauffman’s departure from MDC.
Ark Advisors offers its POV on key roles and responsibilities in an optimized hybrid (in-house + outsourced) agency service model.
Ark Advisors illustrates the role (and value) of a trusted search consultant in gaining buy-in from agencies to participate in a pitch for a “controversial” client.
Ark Advisors offers insights on the role consultancies play in today’s marketing services ecosystem.
Ark Advisors offers POV on the hopes and hurdles of British brands entering the US marketplace.
Ark Advisors on the subject of dedicated agencies composed of talent from across holding companies – Good Luck!
Ark Advisors participates on a national conference panel regarding best practices in Agency Search consulting.
Ark Advisors’ advice to the board of WPP following the departure of CEO Martin Sorrell.
Ark Advisors weighs in on Martin Sorrell’s departure from WPP.
Ark Advisors discusses alternative approaches to traditional agency resourcing.
Ark Advisors addresses the changing the role of the global chief creative officer.
Ark Advisors weighs in on the current wave of major media agency reviews.
Ark Advisors offers recommendations for engaging in agency compensation best practices.
Ark Advisors shares a POV on latest industry “controversy” surrounding Fearless Girl.
Some practical advice for Clients to consider in the course of an agency review.
Why are so many media accounts going into review at the same time?
Ark Advisors weighs in on the state of client digital transformation.
Ark Advisors participates on a national conference panel regarding best practice collaboration with Procurement.
Best Practices: Creative Pitches.
Best Practices: Media Pitches.
Practical insights – and watch outs – when negotiating payment terms.
The false economy (and hidden danger) of too-low margins.
Why marketers should use the new year as a time to address nagging agency relationship issues.
Our perspective on the importance of cultural compatibility in agency selection.
When and why longstanding marketer-agency relationships break down.
Ark Advisors comments on best practice contract management in response to the latest ANA Media Transparency Study.
Ark Advisors participates on a national conference panel regarding agency compensation and pay for performance trends.
Factoring specialist audience-targeting needs into the agency search process.
When managing agency compensation negotiations for luxury brands, a brand’s prestige value to an agency can be an important consideration.
Ark Advisors speaks at annual industry conference about best practice in agency search, business development, and compensation negotiation.
While the onslaught of media agency search activity appears to be coming to a close, there will surely be much more to come.
Ark Advisors has a high-touch approach to compensation negotiations, helping clients to achieve fair value and agencies to achieve fair profit.
Regional and multinational media consolidations often serve as a precursor to global media consolidation.
In search of savings, global marketers continue to pursue agency roster consolidation.
Ark weighs in on the KraftHeinz merger and its resultant agency roster consolidation and agency compensation savings.
Our thoughts on optimizing the agency selection process.
With technology impacting both clients and agencies, digital transformation is required for global agency effectiveness.
Agency roster consolidation leads to integration of paid social media through programmatic efforts.
Our thoughts on trends in agency compensation negotiation.
The challenges and advantages of being a female global marketing management consultant.
We’re seeing a renewed industry focus on the benefits of agency relationship management.
Our thoughts on some creative ways to approach agency compensation.