Thought Leadership

Some practical advice for Clients to consider in the course of an agency review.

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Why are so many media accounts going into review at the same time?

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Ark Advisors weighs in on the state of client digital transformation.

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Ark Advisors participates on a national conference panel regarding best practice collaboration with Procurement.

 

Best Practices: Creative Pitches.

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Best Practices: Media Pitches.

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Practical insights – and watch outs – when negotiating payment terms.

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The false economy (and hidden danger) of too-low margins.

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Why marketers should use the new year as a time to address nagging agency relationship issues.

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Our perspective on the importance of cultural compatibility in agency selection.

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When and why longstanding marketer-agency relationships break down.

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Ark Advisors comments on best practice contract management in response to the latest ANA Media Transparency Study.

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Ark Advisors participates on a national conference panel regarding agency compensation and pay for performance trends.

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Factoring specialist audience-targeting needs into the agency search process.

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When managing agency compensation negotiations for luxury brands, a brand’s prestige value to an agency can be an important consideration.

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Ark Advisors speaks at annual industry conference about best practice in agency search, business development, and compensation negotiation.

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While the onslaught of media agency search activity appears to be coming to a close, there will surely be much more to come.

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Ark Advisors has a high-touch approach to compensation negotiations, helping clients to achieve fair value and agencies to achieve fair profit.

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Regional and multinational media consolidations often serve as a precursor to global media consolidation.

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In search of savings, global marketers continue to pursue agency roster consolidation.

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Ark weighs in on the KraftHeinz merger and its resultant agency roster consolidation and agency compensation savings.

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Our thoughts on optimizing the agency selection process.

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With technology impacting both clients and agencies, digital transformation is required for global agency effectiveness.

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Agency roster consolidation leads to integration of paid social media through programmatic efforts.

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Our thoughts on trends in agency compensation negotiation.

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The challenges and advantages of being a female global marketing management consultant.

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We’re seeing a renewed industry focus on the benefits of agency relationship management.

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Our thoughts on some creative ways to approach agency compensation.

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